Introduction and History of Sainsburys

Introduction and History of SainsburysJohn James and Mary Ann Sainsbury established Sainsburys in 1869 which grew rapidly and become the largest grocery retailer in 1922 and withal become the first self- religious service retailing in the UK and had its most successful time during the 1980s. Its Britains longest standing major food retailing chain. The founders principles and c atomic number 18 fors race us strongly to twenty-four hour period as they did at the outset to be the customers first choice for food obtain by providing high quality products, value for money and excellent service.As a business we are determined to achieve our goal, which isAt Sainsburys we will bring an ever improving quality shopping knowledge for our customers with great product at fair prices. We will exceed customer opportunity for healthy, safe, fresh and tasty food making their lives easier e really day (www.jsainsbury.co.uk )This means we are firm on quality and customer happiness in a way that b rings this to life in a present and very different world.To support us in achieving our goal we have six colleagues values and we have five company values which are the ways of operative that we look forward to all colleagues and managers while working in Sainsburys to live by. The values are listed belowSainsburys Colleague Values-Getting better any dayGreat service drives salesIndividual responsibility team deliveryKeep it simpleRespect for the individualTreat every as your ownCompany Values Best for food and healthSourcing with integrityRespect for our environmentMaking a positive difference to our communityA great place to work(www.jsainsbury.co.uk )Size-J Sainsbury Plc consists of a chain of 872 stores comprising in which 537 supermarkets and 335 convenience stores and Sainsburys Bank. At present, Sainsburys serve over 19 million customers a week. The large store of Sainsburys offers around 30,000 products 40% of these are Sainsburys own brand. Many stores offer complemen tary non-food products and services. Nearly 60% of our stores are in the town inwardness or edge of centre locations, many of these built on previously in ruins sites. We employ 150,000 colleagues of these, 70% are part-time and 30% are ample time. It is the UKs third largest grocery stores with 16% market dish out behind international behemoth Tesco (31% share) and ASDA (17%), which is owned by Wal-Mart. ( www.Hemscott.com ) An internet based delivery shopping service is also available to nearly 90 per cent of UK households.Structure-In order to meet our customers needs the Sainsburys retail area is divided into different customer-led formats. This accommodate the face that Sainsburys should be a customer led business and supports our strategy to delivering great service and quality at a competitive cost. There are 2 main format categoriesSupermarkets-These stores have a comprehensive full food offer with some having elongate ranges of general merchandise. These make up the i ntensity of our estate.Convenience-Sainsburys local these stores are located within the high street, urban and suburban areas. They are specifically designed and operated to cater for the grab and go, meal solutions, crystallize up, distress and convenience customer. These stores are typically the smallest in estate.SWOT Analysis(S)trengthsThey may be innovative products, the way you serve your customer or highly skilled colleagues.World largest retailer for Fair-trade goods by value.Strong reputation, brand name and high consistency Sainsburys won more Quality Food Awards than any early(a) retailer this year including seven wins from 15 categories for Value products. ( www.investegate.co.uk )Sainsbury own manufacture brand TU is one of the top 10 clothing brand in UK.(W)eaknesses average out return on invested capital over the past five years was just 5%.None of the Sainsburys is 24hours.Sainsburys is only covering just UK market and not going global like their rivals Tesco and Asda(O)pportunityExpanding focus on non-food assistance such as outfits, electronics and home products.UK is a tough market for new store victimization -controlled by space and planning permission Sainsburys has strong visibility on its store pipeline allowing greater security for growth. ( www.Hemscott.com )Olympics 2012 and Commonwealth 2014 at Glasgow which will be the forth coming opportunities for Sainsbury.The ownership of property assets provides operational flexibility and the exploitation of potential development opportunity will maximise value. (www.investegate.co.uk )(T)hreatsGrocery retailing is a highly competitive industry. For years, Sainsburys struggled to compete with the major players in the industry. Fierce completion with Tesco and ASDA to keep/increase market share.At present, Sainsburys is the UKs third largest grocer with 16% market share behind international behemoth Tesco (31% share) and ASDA (17%), which is owned by Wal-Mart. (www.Hemscott.com ).Deep reces sion has prompted consumers to be price sensitiveDuring fiscal 2010, Sainsburys opened 38 new stores, extended and refurbished 54 stores. Increased capacity growth in 2010 could put additional pressure on prices and completion. ( www.Hemscott.com )(P)olitical ImpactSince Sainsburys started providing banking services any government replaces would reflect the change in taxation policies.Sainsbury recognised as the worlds largest fair-trade retailer more than 7.5 million people- farmers, workers, and their families, across 59 developing countries benefit from the international fair-trade system.(E)conomic EnvironmentSainsbury have an manque new stores development programs for 2010 which will provide lots of job opportunities also new opportunities for the local businesses which will make significant contribution to UK economy.Trainee partnership schema works in conjunction with 60 of Sainsbury stock construction , engineering , facilities management and retail suppliers to provide training and employment